AI for Marketing Teams
Instructor: Cognosco Learning · Duration: Full Day · In-Person
One-day, in-person course — $595 per person · 3–4 seats save 10% · 5+ seats save 20%
About This Course
Marketing is the function where AI's strengths and AI's dangers arrive in the same sentence. The tools can produce a draft in seconds — a landing page, an email sequence, a month of social posts, a summary of what customers are saying — and every one of those drafts can carry, buried in fluent prose, a claim nobody checked, a number nobody can source, a customer who does not exist. The marketer's problem is no longer producing material. Material is cheap now. The problem is producing material the brand can stand behind, at the new speed, without the checking becoming the bottleneck or the casualty. This course teaches that discipline end to end. You will learn to use AI for audience and market research with verification built in, to generate ideas you can genuinely own, to draft across web, email, social, and advertising formats from one true brief, and to edit machine output back into a human voice — your brand's voice. You will learn claims checking as a named discipline with a routine, not a hope. And you will learn to run the campaigns themselves — planning support, content operations and review workflow, analysis and reporting summaries — without invented numbers, without misusing audience data, and without automating the conversations, the apology and the crisis response and the promise, that must stay human because trust lives in them. By the end of this program you will have a complete, honest way of marketing with AI: the machine drafts, the human verifies, decides, and signs.
What You'll Learn
- Use AI for audience and market research, ideation, and first drafts — and verify what it gives you before you build on it
- Draft across web, email, social, and ads in your brand's own voice, from facts you can prove
- Check every claim before it goes public, and disclose AI-generated material where it could mislead
- Run campaigns, content operations, and reporting with AI support — without invented numbers, misused audience data, or automating what must stay human
What's Included
- A full day of in-person training, led by a Cognosco Learning instructor
- A printed participant manual for every attendee
- All course materials, exercises, and practice scenarios
- Guided practice and small-group work throughout the day
- Group savings built in: 3–4 seats save 10%, 5+ seats save 20%
Who It's For
Professionals and teams putting AI to work in their daily operations — no technical background is assumed.
Your session’s training location, date, and start time are set by Cognosco and confirmed with you after registration — the scheduling is handled for you.
Looking to train a whole team? See corporate training →
Enroll in This Course
In-person · Full day · Taught by Cognosco Learning instructors
Add 2 more seats to save 10%.
No account required · Secure checkout
What happens next
- Choose your seats and enroll — no account required.
- Cognosco sets your training location, date, and start time, and confirms them with you.
- Check out securely; your confirmation is sent immediately.
Before You Enroll
What's included in a course day?
A full day of in-person training led by a Cognosco Learning instructor, a printed participant manual for every attendee, and all course materials and exercises. One flat rate per person — no proposal required.
How are the training location, date, and start time set?
They are set by Cognosco. When you register, we confirm your session’s location, date, and start time with you directly — you don’t need to propose or hold dates on your own.
How do the group savings work?
Automatically, at registration: 3–4 seats save 10%, and 5 or more seats save 20% off the $595 per-person rate. The discount is applied in the seat selector before you check out — no code, no negotiation.
Can we train a large group or a whole department?
Yes. Online registration handles up to 50 seats per course. For a larger group, a multi-course plan, or training across several locations, email us at hello@cognoscolearning.com and we’ll plan it with you.
What if we need to change our date?
Email us at hello@cognoscolearning.com as soon as you know — we’ll work with you to move your session to a date that works.