Breakthrough to Influence
Instructor: Cognosco Learning · Duration: Full Day, 9:00 AM–5:00 PM · In-Person
One-day, in-person course — $795 per person · 3–4 seats save 10% · 5+ seats save 20%
About This Course
Have you ever wondered what is holding you back from reaching the next level in your business? This intensive, one-day workshop is designed to help you identify and overcome those exact limitations. Breakthrough to Influence is, first and foremost, a sales course — designed for people who sell.
The influence skills it teaches transfer to anyone who must persuade, but selling is the work it was built for. The Breakthrough to Influence course equips you with cutting-edge strategies in human behavior, human influence, and communication to enhance your performance and produce observable change. Through interactive and participatory learning, you will master the two critical halves of effective influence.
By the end of the day, you will walk away knowing how to influence with integrity, create win/win situations, and build the long-term relationships necessary for true business success.
What You'll Learn
Module 1: Mastering Your Internal Communication
- The Belief Cycle: Learn how your beliefs shape your potential, actions, and ultimate results
- State Management & Anchoring: Discover highly effective tactics to elicit a desired, empowered state on command
- Transformational Vocabulary: Transform the unempowering words you use daily to instantly change how you think, feel, and behave
- The Stretch Zone: Break out of your comfort zone and step into the stretch zone of uncertainty, where true growth occurs
Module 2: Mastering Your External Communication
- The Influence Pyramid: Navigate the end-to-end influence process, built on a foundation of rapport and a trust-based partnership
- Pacing and Mirroring: Master both verbal and non-verbal techniques to match your counterpart and gracefully enter their model of the world
- Uncovering True Motivations: Learn to identify your client's needs, wants, wounds, and values so you can effectively solve their problems
- Reframing Concerns: Discover how to treat concerns as questions in disguise, turning objections into opportunities to demonstrate your expertise
- The Natural Close: Find out why a well-presented solution eliminates the need for aggressive persuasion or "closing hard"
What's Included
- A full day of in-person learning — 9:00 AM–5:00 PM, seven learning hours — led by a Cognosco Learning instructor
- A printed participant manual for every attendee
- All course materials, exercises, and practice scenarios
- Guided practice and small-group work throughout the day
- Group savings built in: 3–4 seats save 10%, 5+ seats save 20%
Who It's For
Sales professionals, service teams, and anyone whose work turns on understanding and serving a customer well.
Your session’s location, date, and start time are set by Cognosco and confirmed with you after registration — the scheduling is handled for you.
Looking to bring learning to a whole team? See corporate learning →
Enroll in This Course
In-person · Full day · Taught by Cognosco Learning instructors
Add 2 more seats to save 10%.
No account required · Secure checkout
What happens next
- Choose your seats and enroll — no account required.
- Cognosco sets your session location, date, and start time, and confirms them with you.
- Check out securely; your confirmation is sent immediately.
Prefer to learn at your own pace?
Breakthrough to Influence is also a Signature AI Socratic Coaching Course — the same material, taught one learner at a time by the Lighthouse Coach, whenever it suits you. Introductory price $195.
Before You Enroll
What's included in a course day?
A full day of in-person learning — 9:00 AM–5:00 PM, seven learning hours — led by a Cognosco Learning instructor, a printed participant manual for every attendee, and all course materials and exercises. One flat rate per person — no proposal required.
How are the location, date, and start time set?
They are set by Cognosco. When you register, we confirm your session’s location, date, and start time with you directly — you don’t need to propose or hold dates on your own.
How do the group savings work?
Automatically, at registration: 3–4 seats save 10%, and 5 or more seats save 20% off the $795 per-person rate. The discount is applied in the seat selector before you check out — no code, no negotiation.
Can we bring learning to a large group or a whole department?
Yes. Online registration handles up to 50 seats per course. For a larger group, a multi-course plan, or sessions across several locations, email us at hello@cognoscolearning.com and we’ll plan it with you.
What if we need to change our date?
Email us at hello@cognoscolearning.com as soon as you know — we’ll work with you to move your session to a date that works.