Enterprise Account Management
Instructor: Cognosco Learning · Duration: Full Day · In-Person
One-day, in-person course — $595 per person · 3–4 seats save 10% · 5+ seats save 20%
About This Course
An enterprise account is not a large deal that lasts a long time. It is a different kind of work. You are responsible for a small book of large, strategic accounts — relationships with many stakeholders, and a history that began before you arrived and will continue after you leave. Revenue is significant, and so is the damage when trust breaks. Most account management fails quietly: a plan written in the seller's language, a map that is really a list of friendly names, a presence that appears only when a purchase is near, and growth pursued because the account is large rather than because the diagnosis supports it. This course teaches the other way: know the account's world and business, map its people and decision structure honestly, write a plan in the customer's terms you could show the customer, stay present between purchases, run reviews that tell the truth, name risk early, and grow the account only where the evidence supports it. By the end, you will hold a written standard for running accounts that a customer, a successor, and your own firm could all read and trust.
What You'll Learn
- Know the account — its world, its business, and its people — well enough to be useful before you sell anything
- Map the decision structure honestly and plan the account in the customer's own terms, without intrigue
- Run the long relationship honestly — present in quiet periods, truthful in reviews, early on problems and risk
- Grow the account only where growth serves the customer, and hand it over cleanly when you leave
What's Included
- A full day of in-person training, led by a Cognosco Learning instructor
- A printed participant manual for every attendee
- All course materials, exercises, and practice scenarios
- Guided practice and small-group work throughout the day
- Group savings built in: 3–4 seats save 10%, 5+ seats save 20%
Who It's For
Sales professionals, service teams, and anyone whose work turns on understanding and serving a customer well.
Your session’s training location, date, and start time are set by Cognosco and confirmed with you after registration — the scheduling is handled for you.
Looking to train a whole team? See corporate training →
Enroll in This Course
In-person · Full day · Taught by Cognosco Learning instructors
Add 2 more seats to save 10%.
No account required · Secure checkout
What happens next
- Choose your seats and enroll — no account required.
- Cognosco sets your training location, date, and start time, and confirms them with you.
- Check out securely; your confirmation is sent immediately.
Before You Enroll
What's included in a course day?
A full day of in-person training led by a Cognosco Learning instructor, a printed participant manual for every attendee, and all course materials and exercises. One flat rate per person — no proposal required.
How are the training location, date, and start time set?
They are set by Cognosco. When you register, we confirm your session’s location, date, and start time with you directly — you don’t need to propose or hold dates on your own.
How do the group savings work?
Automatically, at registration: 3–4 seats save 10%, and 5 or more seats save 20% off the $595 per-person rate. The discount is applied in the seat selector before you check out — no code, no negotiation.
Can we train a large group or a whole department?
Yes. Online registration handles up to 50 seats per course. For a larger group, a multi-course plan, or training across several locations, email us at hello@cognoscolearning.com and we’ll plan it with you.
What if we need to change our date?
Email us at hello@cognoscolearning.com as soon as you know — we’ll work with you to move your session to a date that works.