Sales Coaching for Managers
Instructor: Cognosco Learning · Duration: Full Day · In-Person
One-day, in-person course — $595 per person · 3–4 seats save 10% · 5+ seats save 20%
About This Course
Most sales management is the management of numbers about selling, conducted by people who rarely watch any selling happen. The manager studies the pipeline, questions the forecast, urges more activity, and wonders why the same sellers keep losing the same deals in the same way. This course teaches the other half of the job: coaching. You will learn how to observe real calls and ride-alongs without distorting them, how to keep evidence a seller can recognize as true, and how to diagnose — before you coach anything — whether a problem is skill, will, or situation, because each of those three gets a different response and the wrong response does damage. You will learn to build a coaching plan around one skill at a time, to run practice that prepares a seller for a real moment rather than performing for the room, and to give feedback that lands because it is specific, timely, and tied to evidence you both saw. You will learn to join a customer's call to develop the seller rather than to take the deal over, to coach a pipeline without turning the review into an inspection, and to coach a seller through a losing streak without reaching for the pressure this series forbids. By the end of the program, you will have a complete, honest way of developing sellers: see the work, name one thing, practice it before it counts, hold the standard the firm sells by, and keep a rhythm and a record that make development something your team can count on rather than something that happens when there is time.
What You'll Learn
- Observe real selling, and diagnose skill, will, or situation before you coach
- Coach one skill at a time, and practice it before the customer is in the room
- Ride along and join calls to develop the seller — never to take the deal over
- Hold the ethical selling standard in every coaching conversation, on a rhythm and a record your team can count on
What's Included
- A full day of in-person training, led by a Cognosco Learning instructor
- A printed participant manual for every attendee
- All course materials, exercises, and practice scenarios
- Guided practice and small-group work throughout the day
- Group savings built in: 3–4 seats save 10%, 5+ seats save 20%
Who It's For
Sales professionals, service teams, and anyone whose work turns on understanding and serving a customer well.
Your session’s training location, date, and start time are set by Cognosco and confirmed with you after registration — the scheduling is handled for you.
Looking to train a whole team? See corporate training →
Enroll in This Course
In-person · Full day · Taught by Cognosco Learning instructors
Add 2 more seats to save 10%.
No account required · Secure checkout
What happens next
- Choose your seats and enroll — no account required.
- Cognosco sets your training location, date, and start time, and confirms them with you.
- Check out securely; your confirmation is sent immediately.
Before You Enroll
What's included in a course day?
A full day of in-person training led by a Cognosco Learning instructor, a printed participant manual for every attendee, and all course materials and exercises. One flat rate per person — no proposal required.
How are the training location, date, and start time set?
They are set by Cognosco. When you register, we confirm your session’s location, date, and start time with you directly — you don’t need to propose or hold dates on your own.
How do the group savings work?
Automatically, at registration: 3–4 seats save 10%, and 5 or more seats save 20% off the $595 per-person rate. The discount is applied in the seat selector before you check out — no code, no negotiation.
Can we train a large group or a whole department?
Yes. Online registration handles up to 50 seats per course. For a larger group, a multi-course plan, or training across several locations, email us at hello@cognoscolearning.com and we’ll plan it with you.
What if we need to change our date?
Email us at hello@cognoscolearning.com as soon as you know — we’ll work with you to move your session to a date that works.