Selling to Senior Executives
Instructor: Cognosco Learning · Duration: Full Day · In-Person
One-day, in-person course — $595 per person · 3–4 seats save 10% · 5+ seats save 20%
About This Course
Most selling to senior executives fails before the meeting begins — in a request for time that gives the executive no honest reason to grant it, in preparation that covers the seller's product and nothing of the executive's world, or in a first ten minutes spent describing a company the executive did not ask to hear about. This course teaches the other way of selling at the top: earning and keeping a senior conversation on merit. You will learn how executives actually decide — through the numbers they answer for, the risks they carry, and the people their decision must survive. You will learn to understand an executive's real agenda before you ask for an hour of it, to get the meeting on honest merits, and to prepare deeply enough to survive questions that end other sellers' meetings. You will learn to speak in business outcomes rather than product features, to be brief as a form of respect, and to answer hard questions — including the honest answer that you do not know — without losing the room. And you will learn the long work after the first meeting: following up at executive altitude, working honestly inside multi-executive decisions, accepting a no at the top without spending the relationship, and becoming, over time, the call an executive makes before a problem is public.
What You'll Learn
- Understand the executive's agenda — their numbers, their risks, and the people their decision must survive — before you ask for their time
- Earn and open a senior meeting on honest merits, prepared at executive depth, speaking in business outcomes with brevity and discipline
- Hold your credibility under hard questions, honest limits, and multi-executive scrutiny, without manipulation of access or of the room
- Follow up at executive altitude, accept a no at the top, and stay useful long enough to become the call made before a problem is public
What's Included
- A full day of in-person training, led by a Cognosco Learning instructor
- A printed participant manual for every attendee
- All course materials, exercises, and practice scenarios
- Guided practice and small-group work throughout the day
- Group savings built in: 3–4 seats save 10%, 5+ seats save 20%
Who It's For
Sales professionals, service teams, and anyone whose work turns on understanding and serving a customer well.
Your session’s training location, date, and start time are set by Cognosco and confirmed with you after registration — the scheduling is handled for you.
Looking to train a whole team? See corporate training →
Enroll in This Course
In-person · Full day · Taught by Cognosco Learning instructors
Add 2 more seats to save 10%.
No account required · Secure checkout
What happens next
- Choose your seats and enroll — no account required.
- Cognosco sets your training location, date, and start time, and confirms them with you.
- Check out securely; your confirmation is sent immediately.
Before You Enroll
What's included in a course day?
A full day of in-person training led by a Cognosco Learning instructor, a printed participant manual for every attendee, and all course materials and exercises. One flat rate per person — no proposal required.
How are the training location, date, and start time set?
They are set by Cognosco. When you register, we confirm your session’s location, date, and start time with you directly — you don’t need to propose or hold dates on your own.
How do the group savings work?
Automatically, at registration: 3–4 seats save 10%, and 5 or more seats save 20% off the $595 per-person rate. The discount is applied in the seat selector before you check out — no code, no negotiation.
Can we train a large group or a whole department?
Yes. Online registration handles up to 50 seats per course. For a larger group, a multi-course plan, or training across several locations, email us at hello@cognoscolearning.com and we’ll plan it with you.
What if we need to change our date?
Email us at hello@cognoscolearning.com as soon as you know — we’ll work with you to move your session to a date that works.